Clear customer-focused content
The home page should present the business, services, service area and one primary action.
- A heading that explains the offer
- Services in plain language
- Real projects or testimonials
- A contact or quote button
A good mobile experience
Readable text, easy-to-tap buttons, optimised images and fast loading matter because many enquiries begin on a smartphone.
Hosting and maintenance
After launch, the domain, security certificate, backups and updates need ongoing care. A neglected site loses trust and may eventually stop working properly.
