Start with the main message
Before choosing a medium, define what the business does, who it serves and which action it wants to generate. People should understand that message within seconds.
- Use one specific promise
- Prioritise one contact or quote action
- Avoid putting too much information on one item
Connect the physical and digital presence
Signs, windows, vehicles, printed materials and the website should present the same brand and lead customers to a simple contact route.
- Keep the logo, colours and tone consistent
- Make phone, website or QR code easy to read
- Check that the website works well on mobile
Measure what generates enquiries
Ask new customers how they found the business and track enquiries from forms, phone and WhatsApp. This shows which media deserve further investment.
